Anti-smoking campaign promoted by the governments and civil society organizations in the world has attracted more and more notice,sales of traditional rolling tobacco fell in many countries,including Japan

The market share of heated tobacco product kept rising in 2016 and the conversion ratio reached 70%,which makes it stand out among many other tobacco products,it won a market share of 2.7% in Japanese tobacco market,the popularization of heated tobacco device has also pushed next generation industry to the top,such phenomenon has also drawn the attention of more and more tobacco manufacturers and venture capitals,the Japanese market has become a competitive strategic location to the whole industry.

Just as the analyst of Credit Suisse said,heated tobacco product was branching out in the Japanese market.According to data from Euromonitor International,since heating tobacco product was rolled out in April 2016,its market share in Japan has risen to 2.7%,about 100,000 smokers in Japan have already switched to heated tobacco device,conservatively speaking,the popularity of heated tobacco product has also advanced the sales of heatsticks,which brought a rose in turnover.Among the first 10 markets which heated tobacco product was rolled out,the Japanese market performance was the best,and the conversion ratio in Switzerland and Italy has also reached 68% and 70%,respectively.

Japan is not just the greatest tobacco market in the world with more than 20 million smokers,consumers in Japan are also willing to try new product and technology.With the upcoming Tokyo Olympics in 2020,the range of smoking ban in public area keeps expanding,smokers ans allowed to smoke only in particular area.

Compared with electric cigarettes,heated tobacco product is more compatible,convenient,hence you will not bother others when smoking,Moreover,Japan strictly restricted the trade and import of E-Cigs,so heated tobacco product took the place of electric cigarette and Japan has also become the first country to put HNB on sale.

It’s predicted that compared to the advantage of electric cigarette and traditional rolling tobacco,heated tobacco industry will explode in the future,in order not to lose its market share,traditional tobacco manufacturers will take action to change,all for a good cause.